Page 98 - TIF2018 | UNITED STATES PAVILION EXHIBITORS CATALOGUE

Peggy Antonakou

CEO Microsoft, Greece, Cyprus and Malta

– How important is Creativity and Innovation to your business?
Creative thinking is vital for the development of all enterprises. At the same time, every business
development is nowadays based on innovation, especially in the field of technology and computer
science, our industry. When innovation counteracts with creativity it is producing astonishing
results. Proof can be found around us! Some years ago, people could not even dream of our recent
achievements by combining creativity and innovation technology. In Microsoft, we invest in people
who think "out of the box" and we embrace innovation in all fields that may create breakthroughs
to economy, society, business through technology.
– What was the key element that drove you in USATIF2018?
Technology is accelerating in a really fast-pace changing the way we live and presenting immerse
opportunities for individuals, businesses and countries. By embracing technology and innovation in
all sectors, Greece can increase productivity and competitiveness, thus creating great perspectives
for a sustainable and inclusive growth for our economy. Microsoft presence at TIF aims at
communicating Microsoft’s vision and strategy, built around innovation, infusing digital
transformation and thus empowering its partners, customers and broader ecosystem to achieve
more!
CEOs INTERVIEWS
– What will be the highlight of your presence in USATIF2018, is there anything "new" that you are
planning to present?
Microsoft in Greece is committed to bringing the latest global technology discussion to the country
in real time, the same time it is happening in the rest of the world. Consistent to this principle, we
plan to have a strong presence, showcasing innovative technology together with our partners,
driving conversations on Artificial Intelligence and the latest technology trends. To give you a sneak
preview, we will present a new research on the economic impact of Digital Skills in Greece, which
was conducted by the Foundation for Economic and Industrial Research. We are also planning to
announce a new bold initiative with the Aristotle University of Thessaloniki, that is so close to our
heart and extremely crucial for the future of the young generation, the workforce of Northern
Greece and the technology communities of the country.

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