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UNITED STATES PAVILION                                                       BOOTH No 32









                               SPECIALTY FOOD ASSOCIATION (SFA)


                               136 Madison Avenue, 12 Floor, New York, NY 10016
                               Tel. 1-212- 482- 6440, Fax 1- 646- 878- 0239
                               Website: www.specialtyfood.com




                                 he Specialty Food Association (SFA) is a membership-based trade association representing
                                 approximately 3,600 businesses. The SFA was established in 1952 in New York City to foster
                               Ttrade, commerce and interest in the specialty food industry in the U.S. The Association is a not-
                               for-profit organization whose members are specialty food artisans, purveyors, importers and
                               entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade.
                               Overall specialty food sales in the U.S. totaled over $140 billion in 2017.

                               SFA is a source of industry information, educational events and in-person and online networking
                               opportunities, including a Specialty Food Business Summit and online Product Marketplace. SFA
                               produces a yearly research report - the State of the Specialty Food Industry. Among the
                               Association's programs are the annual Winter Fancy Food Show, traditionally held in January in
                               San Francisco, CA, and the annual Summer Fancy Food Show, traditionally held at the end of June
                               in New York, NY.

                               SFA also produces the annual sofi Awards which recognize excellence in specialty food products.
                               The winners are selected from entries across multiple product categories, including best
                               chocolate, cheese and savory snack. The Association's quarterly publication, Specialty Food
                               Magazine, has a circulation of more than 30,000 trade professionals. Its daily email newsletter,
                               Specialty Food News, reaches more than 47,000 individuals every business day.































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