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UNITED STATES PAVILION BOOTH No 32
SPECIALTY FOOD ASSOCIATION (SFA)
136 Madison Avenue, 12 Floor, New York, NY 10016
Tel. 1-212- 482- 6440, Fax 1- 646- 878- 0239
Website: www.specialtyfood.com
he Specialty Food Association (SFA) is a membership-based trade association representing
approximately 3,600 businesses. The SFA was established in 1952 in New York City to foster
Ttrade, commerce and interest in the specialty food industry in the U.S. The Association is a not-
for-profit organization whose members are specialty food artisans, purveyors, importers and
entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade.
Overall specialty food sales in the U.S. totaled over $140 billion in 2017.
SFA is a source of industry information, educational events and in-person and online networking
opportunities, including a Specialty Food Business Summit and online Product Marketplace. SFA
produces a yearly research report - the State of the Specialty Food Industry. Among the
Association's programs are the annual Winter Fancy Food Show, traditionally held in January in
San Francisco, CA, and the annual Summer Fancy Food Show, traditionally held at the end of June
in New York, NY.
SFA also produces the annual sofi Awards which recognize excellence in specialty food products.
The winners are selected from entries across multiple product categories, including best
chocolate, cheese and savory snack. The Association's quarterly publication, Specialty Food
Magazine, has a circulation of more than 30,000 trade professionals. Its daily email newsletter,
Specialty Food News, reaches more than 47,000 individuals every business day.
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