Organic Trade Association survey signals big new wave of organic consumers on the horizon
Twenty-five percent of the Millennials in America are parents. In the next 10 to 15 years, 80 percent of Millennials will be moms and dads. What this means for the organic market could be transformative.
A new and expanded survey on the organic attitude of U.S. families released Thursday by the Organic Trade Association shows that Millennials are big buyers of organic, and that becoming a parent will only deepen the strong the strong affinity for organic shared by this powerful generation.
“Millennials are the largest consumer group in the United States, and they’re choosing organic. As more members of this generation become parents, their presence in the organic market will just get stronger” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “This year’s survey findings clearly show the positive relationship between organic and parenting. Exciting times lie ahead for the organic sector. Over the next ten years, we’ll see a surge of new organic eaters and consumers — the Millennial parents of tomorow and their children.
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Source: Organic Trade Association
