Dive Brief:
- U.S. consumers between the ages of 11 and 22 have already started shaping food and beverage trends because of the healthier influences they grew up with, according to a Mintel presentation at IFT2018 reported by Food Navigator.
- Many kids and teens tend to see soda as unhealthy after their parents nixed sugary food and drink options, Mintel research showed. One-quarter of teens between 15 and 17 years of age said they’re concerned about remaining healthy, and almost half (49%) believe that drinking sodas is not healthy.
- “Generation Z has come of age at a time when health and wellness is a major consideration. Many younger members of Generation Z follow their parents’ healthy ways and it seems health-consciousness only gets stronger as they approach adulthood,” according to Dana Macke, Mintel’s associate director of Lifestyles and Leisure Reports.
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Source: Food Dive
