The Future Is Now: Digital Innovation In Hospitality
By Dr. Evangelia Baralou, Academic Director of the MSc in Tourism Management at Alba Graduate Business School, The American College of Greece; Senior Lecturer in Organization Studies at Open University | Business Partners Sep-Oct 2022
The hospitality industry is familiar with massive transformations, bringing a wave of innovation each year. If we look at modern global trends in hospitality, we find that innovation has an accelerating effect on the development and evolution of tourism businesses. Digitizing the traveler experience is one of these global trends. For example, the latest smartphone…
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