Fostering Customer-Centricity in Business
By Kyriakos Kyriakopoulos Ph.D., Professor of Marketing and Strategy, Academic Director of the Executive MBA, Alba Graduate Business School, The American College of Greece | Business Partners Sep-Oct, 2023
The road to customer-centricity is fraught with misconceptions and poor understanding of fundamental parameters. Taking a more holistic approach, what are the key areas that companies must focus on to achieve true customer centricity? Despite decades of efforts and investments in technology and restructuring, achieving true customer-centricity remains challenging. Evolving technologies such as AI and…
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