Circular Product Design: Do Firms Walk Their Circular Product Design Talk and How Does This Affect Their Sales?
By Dr. Pavlos Vlachos, Associate Professor of Marketing, The T. Papalexopoulos Chair in Sustainability Fund, Alba Graduate Business School, The American College of Greece | Business Partners, Nov-Dec 2021
As the demand for more sustainable goods is rising, so are environmental claims by companies. Greenwashing is especially prevalent in industries such as agriculture, forestry, real estate, fishing, and more. What gives? And what can be done about it? News on circular product design, and what people call sustainable product innovation, is not so encouraging…