Do Firms Greenwash?
By Dr. Pavlos A. Vlachos, Associate Professor of Marketing, and the Theodore Papalexopoulos Chair in Sustainability, at Alba Graduate Business School, The American College of Greece | Business Partners, Jan-Feb, 2023
Responsible business is key to achieving the UN’s SDGs, but with consumers watching, companies can’t afford to stray off the straight and narrow. Companies (will) play a major role in achieving the United Nations Sustainable Development Goals (SDGs) including zero hunger, good health and wellbeing, responsible consumption and production, and climate action. Looking at food…