Fostering Customer-Centricity in Business
By Kyriakos Kyriakopoulos Ph.D., Professor of Marketing and Strategy, Academic Director of the Executive MBA, Alba Graduate Business School, The American College of Greece | Business Partners Sep-Oct, 2023

ALBA Business Review

The road to customer-centricity is fraught with misconceptions and poor understanding of fundamental parameters. Taking a more holistic approach, what are the key areas that companies must focus on to achieve true customer centricity? Despite decades of efforts and investments in technology and restructuring, achieving true customer-centricity remains challenging. Evolving technologies such as AI and…

Sustainable Technologies and Circular Economy
By Prof. Georgios Priniotakis, Head of the Department of Industrial Design and Production Engineering and Head of the Design and Development of Innovative Knitted Textiles and Garments (DIKNIGA) Laboratory, University of West Attica | Business Partners Sep-Oct, 2023

Educating the Future

Today’s civilizations face a number of significant sustainability challenges, including climate change, poverty, affordable renewable energy, and other issues encapsulated in the United Nations’ Sustainable Development Goals. The University of West Attica’s new MSc in Circular Economy and Sustainability Strategies seeks to prepare graduates to contribute toward addressing these challenges through the application of circular…

Investing in Ourselves: Preparing Patient Experts to Address Future Healthcare Challenges
By Anastasios Samouilidis, Attorney at Law, Government Affairs Officer, Greek Patients Association | Business Partners Sep-Oct, 2023

Health Matters

The Covid-19 pandemic in Greece demonstrated that healthcare needs to be at the forefront of the political agenda. Our National Health System withstood immense pressure, but its flaws also became evident. Today, we are at a crucial crossroads: healthcare reform is more than necessary and, at the same time, we need to be prepared, both…

Every Cloud Should Have a Silver Lining… for All
By Ada Gianneskis, Communications Director Greece, Cyprus and Bulgaria, Ikea | Business Partners, Jul-Aug, 2023

Shaping Tomorrow

Looking back over the first quarter of the 21st century, one gets an uncanny feeling. The past 20-odd years have been a patchwork of unexpected crises and often extreme threats, including the economic shock of the Lehman Brothers collapse, the financial destabilization of democratic capitalism, the pandemic, and the energy crisis in the wake of…

The Winning Bet: Achieving Success in Distance Education
By Dr. Konstantinos Samiotis, Affiliated Professor of Management Science and Technology and Academic Director of Online Programs at Alba Graduate School of Business, The American College of Greece | Business Partners, Jul-Aug 2023

ALBA Business Review

Distance learning, also known as online education, is undeniably the most significant advancement of our era: It is set to be the primary choice of education by 2025, with the industry projected to reach a value of $350 billion by the same year. The recent Covid-19 pandemic was undoubtedly a monumental milestone for education, as…