Millennials Likely to Belong to Loyalty Programs
Millennials belong to more loyalty programs than older consumers, according to research by Hawk Incentives. Older respondents report that they are active in 3.9 loyalty programs, on average, while millennial respondents are active in an average of 4.2 programs. Overall, millennials are enrolled in 6.5 loyalty programs, compared to 6.2 on average. In addition, millennials…