Consumers quenching their thirst with organic beverages
The U.S. organic beverage market is surging as shoppers pursue fresh products, gut health and sugar reduction. As sugary sodas decline in popularity, 62% of consumers are looking for more natural beverage options, according to the Beverage Industry’s 2018 product development outlook. Some of the most sought-after categories are hybrid drinks with added protein, vitamins and antioxidants, carbonated…